Nkosinathi Innocent Maphumulo majored in Jazz Studies at Technikon Natal, now known as the Durban University of Technology, before working as a backup singer for Madala Kunene[12] together with then schoolmates: Mnqobi Mdabe (Shota) and Thandukwazi Sikhosana (Demor).

Maphumulo, Shota and Demor later formed an Afro-pop trio called SHANA (Simply Hot and Naturally African) which was signed to Melt 2000, then headed by Robert Trunz .

He was chosen as one of two South African participants in the Red Bull Music Academy in 2003, jump-starting him into the South African dance music scene.[15] His first big break was when his song ‘Happiness’ was featured on the ‘DJs at Work’ album.

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