Olajide “JJ” Olatunji, better known by his YouTube username Ksiolajidebt or simply KSI, is an English video game commentator, comedian and rapper.
No longer content with content, he returned with tunnel vision. “Everything changed in 2017,” he says. “I got sick of social media and became ready to talk about things in my life that were more personal, more important.”
Whether writing revision raps at school or producing original tracks for his videos, music had always played a part in KSI’s life. His time offline, though, offered him clarity. “At my first gig as a teenager,” he says, “I saw Jay-Z and Kanye at The O2 in London. I knew then one day I’d be up there too… and now my time had come.”
Despite having another EP to deliver on his deal with his label, KSI opted to release his third independently via BMG / RBC Records instead. “It was my way of saying I was done with being an animal in a zoo just being stared at; I was done with acting like a puppet on a string.”