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The Hot Seat – practical lessons on building anti-racism into your brand

Friday 28 January 2022

The Hot Seat is THE space for practical, honest insight on building anti-racism into brands. Learn from experts and real life brands too!

It’s time to stop talking and start taking action. Doing anti-racism work internally but not sure what next? Want to truly drive change within the wider sector and lead by example? Posted a black square and done nothing since? Been working behind the scenes but afraid to go public for fear of getting it wrong?

Wherever you’re starting from, it’s time to make anti-racism part of YOUR brand.

At Brand by Me, we’re working with LOADS of great organisations on how to build anti-racism into brand and communications. And we’ve learnt a lot along the way. So we’ve created this space for shared learning, for open conversations and most importantly, ACTION.

The Hot Seat is a series of masterclasses where you’ll hear from brands on how they are making anti-racism part of their brand and from experts on how to make it happen. This is not about theory. Or another talking shop, full of pledges and ‘shoulds’.

We’ll be interviewing brand leaders and experts who are, as is often said, doing the work. Warts and all. We’re not looking for that perfect example or case study (because it doesn’t exist) but to hear from brands who are actively embedding anti-racism into the very essence of who they are and how they do things. Brands who are addressing systemic and structural racism, not just making vague statements on their websites and social media. Then we’ll help you put those lessons to WORK.

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