The Ecommerce Strategy Talks bring together creative entrepreneurs, tactical industry leaders, and technical advisors to ensure your business is ready to succeed in the age of online retailing.

Through practical discussions and on-the-ground insight, attendees will learn how to build loyal customer bases, optimise operations to reduce costs, and leverage new tools and tech to drive sustainable growth.

Whether you’re launching your first online business, scaling an existing venture, or adapting to market changes, this event provides the tools and guidance any Black-owned business needs to succeed in the competitive ecommerce arena. This event is a true masterclass in ecommerce success strategies for both seasoned entrepreneurs and those entering the market.

Key themes:
1. Build loyal customer communities and maximise lifetime value through relationship-focused business models
2. Understand how to align your social channels and marketing strategies for a seamless customer journey that converts social browsers into active customers
3. Find opportunities to leverage AI and automation to reduce the burden of manual tasks and create efficiencies across operations
4. Refine your platform-based marketplace strategies to diversify revenue streams, reduce single channel dependency, and reach wider audiences
5. Effectively reach Black consumers by identifying where they shop, what they value, and how to authentically connect with these markets