Our keynote speaker today is Wilfred Emmanuel-Jones, he will be sharing his story and we are excited to have him at #NatWestBoost
Wilfred is, in his own words, ‘a poor boy, done good’. He was born in Jamaica and then, after his parents came to the UK in the 50s, was raised in inner city Birmingham.
For a number of years Wilfred worked as a chef before pursuing a career in television. Unqualified and dyslexic but ambitious and persistent, he talked his way into working in television, rising to become a producer/director for the BBC. He is credited with bringing many of the top UK celebrity chefs to the small screen including Gordon Ramsay, Antony Worrall-Thompson, Brian Turner and James Martin.
In 1994 he founded a food and drink marketing agency in London which went on to run successful marketing campaigns for Lloyd Grossman sauces, KETTLE Chips, Plymouth Gin, Cobra Beer and other challenger brands.
Wilfred subsequently fulfilled a lifelong ambition and bought a small farm in Devon in 2000. This inspired him to develop and launch his own food brand the now very successful “The Black Farmer” brand of gluten free foods.
He was awarded an Honorary Doctorate of Marketing by Plymouth University in Devon, UK in 2012.
In 2013 Wilfred nearly lost his life to Acute Myeloid Leukaemia. He spent a year in hospital and in 2014 underwent a stem cell transplant. Since that time he has suffered with Graft versus Host disease. However, his experience has given him an even greater appetite for life and supporting others.
He has published two books, the first The Black Farmer Cookbook – a journey through his life in recipes; and most recently (2018) the much acclaimed “Jeopardy – The Danger of Playing it Safe on the Path to Success” – an inspirational read for those starting or running their own businesses.
In 2018 Wilfred set up The Hatchery, an incubator scheme for fledgling brands. The first brand to ‘hatch’ and hit the market has been Smorgasbord Swedish Meatballs, a resounding success and already achieving national listings in Sainsburys, Asda and Costco, and the second, The Gym Kitchen launched in January 2020 in Asda stores.
Wilfred was awarded an MBE for services to farming in the 2020 New Year’s Honours List.
More Events in the South West Listings MORE
David Olusoga
Multi-Award-Winning producer, presenter, historian and professor, David Olusoga examines some of history’s missing chapters to uncover how and…
NT Live: Hamlet
Olivier Award-winner Hiran Abeysekera (Life of Pi) is Hamlet in this fearless, contemporary take on Shakespeare’s famous tragedy….
Please Do Not Touch
“They will tell you that legal and illegal are the same as right and wrong. And I’ve told…
Beverley Knight – Born To Perform Tour
Beverley Knight’s Born To Perform Tour arrives in Bournemouth, bringing her unmistakable voice and dynamic stage presence to…
Beverley Knight – Born To Perform Tour
The beautiful city of Bath provides the backdrop for an evening of outstanding live music as Beverley Knight…
UB40 – 2026 UK Tour
UB40 continue their 2026 UK Tour with a performance at Plymouth Pavilions, bringing their unmistakable reggae-pop sound to…
UB40 – 2026 UK Tour
UB40 bring their 2026 UK Tour to the Bournemouth International Centre, offering fans on the South Coast a…
Beverley Knight – Born To Perform Tour
Beverley Knight takes to the stage at Bristol Beacon for a night of uplifting, joyful and soul-stirring music…